By The Way: Charleston dining with Southern Charm and NOROCK tables

By the Way including Craig Conover with our NOROCK self-stabilizing table bases

By The Way, Charleston’s new neighborhood restaurant and bar, has quickly becoming a local favorite, blending the charm of Southern hospitality with playful, modern design.

By The Way

Location South Carolina, United States of America
Market Sector Bar, Restaurant
Specifier Uptown Hospitality Group
Products/s

Created by Uptown Hospitality Group and Southern Charm stars Craig Conover and Austen Kroll, By The Way is a place where guests can relax, laugh, and linger over good food and drinks at any hour of the day.

The vision for By The Way was clear from the start: a warm, welcoming space that feels effortlessly fun and approachable. Executive Chef Marcus Shell brings the menu to life with classic, comforting American fare, while the bar combines old and new cocktail classics with approachable wines and local and international beers. It’s a menu perfect for a night out or a spontaneous mid-afternoon treat.

Design played a central role in shaping the By The Way experience, and Uptown Hospitality collaborated closely with Oliver Haslegrave of Brooklyn-based Home Studios to bring the vision to life. Plush booths and intimate banquettes create cozy nooks, while warm materials like leather, stone, and marble add texture and character. From a skylight that floods the room with light to playful murals and carefully crafted plaster features, the design adds unexpected charm at every turn.

Integral to the restaurant’s comfort are our NOROCK Lunar self-stabilizing table bases, specified for their reliability and style. Our award-winning bases allow tables to remain perfectly steady, a crucial feature for keeping cocktails upright and dinner plates secure during lively gatherings! Uptown Hospitality, known for Uptown Social, Share House, and Bodega, has trusted NOROCK bases in their venues across America. Their specification of our Lunar base fits seamlessly into the warm and playful interior, proving that functionality and design can always go hand in hand.

By The Way has that warm energy — the focus on community and the sense that everyone is welcome at the table. From the first sip of a perfectly chilled martini to the last bite of comforting Southern Fried Chicken, the space encourages conversation, laughter, and relaxed enjoyment. The thoughtful design, playful touches, and dependable NOROCK bases make every visit smooth, stable, and memorable.

For those seeking a Charleston spot that blends personality, comfort, and practical elegance, By The Way delivers on all fronts. It’s a neighborhood haven where Southern Charm meets modern dining, and every experience feels effortless and just right.

By The Way: 45 1/2 Spring St, Charleston, SC 29403

 

Photos by Lawson Builder

Absolute game changer! We tried NOROCK at our newest location, and after a year of use we are changing out the table bases in our other locations across three states.

Brian Dodd, Owner – Uptown Hospitality Group, USA

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