NeoCon 2026 has wrapped, and what a show it was. This marked NOROCK's first year exhibiting at NeoCon, and we shared the space with our partners at ChopValue, bringing together self-stabilizing table bases and upcycled chopstick surfaces under one roof at The Mart in Chicago.
The booth
Our shared booth told a simple story: stability and sustainability don’t have to be separate conversations. NOROCK showcased its self-stabilizing technology across multiple table bases and colorways, while ChopValue’s surfaces — stronger than oak harder than maple, and made from urban-harvested material — rounded out complete tables that work as hard on form as they do on function.
Visitors got a close look at how our patented self-stabilizing mechanism works, with a display demonstrating the technology up close. ChopValue’s hyper-local micro-manufacturing model and climate-positive approach to materials gave the booth a genuine sustainability story to match NOROCK’s own B Corp Certified commitments.
Coffee mornings
True to plan, NOROCK and ChopValue hosted two coffee mornings during the show—The Sustainable Sip on Monday and Solid Grounds on Tuesday—giving visitors a relaxed way to start their day and talk tables over a cup of sparkling cold brew.
Good company
NeoCon brought together some of the best in commercial design, and we loved being among brands like Haworth, Andreu World, and Pedrali, all showcasing their own take on what’s next in commercial furniture and design. Being part of a show with that level of inspiration on display was a highlight in itself.
Chicago
Beyond the show floor, there’s something special about NeoCon’s home at The Mart in the heart of Chicago. The energy of the city matched the energy inside—a fitting backdrop for NOROCK and ChopValue’s first show together.
NOROCK In the real-world
NOROCK’s presence at NeoCon reflects a much bigger picture: self-stabilizing table bases already at work in hotels, offices, healing spaces, airports, educational facilities, and hospitality environments around the world. From hotel terraces to corporate breakout areas, from spa courtyards to university cafeterias, NOROCK tables are solving the same problem in every setting; wobbles that shouldn’t exist in the first place. NeoCon was another opportunity to put that real-world performance in front of designers and specifiers who shape these spaces every day.
Until next time
NeoCon 2026 was a strong first showing for NOROCK, and a reminder of why this work matters. Self-stabilizing technology built on 35+ years of expertise, paired with award-winning design and a genuine commitment to sustainability, is exactly the kind of furniture solution today’s designers and specifiers are looking for. We’re already looking forward to what’s next.
Keen to book in a lunch and learn with your team? Reach out today!
